An official ceremony commemorated by a symbolic tree planting marked the arrival of Estée Lauder’s Origins brand in mainland China, at the Parkson Department Store in Shanghai. The brand expects to open four more doors in Shanghai and Beijing by June 30, 2010.
    
Origins was introduced by The Estée Lauder Companies in 1990 as a plant-based line of skin care, makeup and aromatherapy products that combine time-tested botanical ingredients with modern science. It holds a long-standing commitment to protect the planet, which it exhibits through its earth-friendly practices, packaging and policies.
    
Origins has partnered with “Million Forest,” a reforestation project organized by The Climate Group, United Nations Environment Program and China Green Foundation, to help preserve the trees and habitats of the Gansu Province. Origins will plant a tree for every product purchased in China through June 30, 2010, from its “A Perfect World” and “Make A Difference” collections.
    
China is one of Estée Lauder’s fastest growing markets. In fiscal 2009, the company’s sales in China grew nearly 30%.